Shocking decision from Ferrari: there will no longer be multimedia screens in their cars

Italian automobile giant Ferrari, made a resounding decision in the automotive world and decided to terminate the built-in navigation feature. This change will cover all of Ferrari’s vehicles, including its new models Purosangue and 12Cilindri. The reason behind this decision is the idea that navigation applications on smartphones perform better and are more user-friendly.

Ferrari Product
Marketing Manager
Emanuele CarandoMirroring smartphones is the most user-friendly option, he told Drive magazine. Carando emphasized that internal navigation technology is outdated and no longer meets the requirements of the age. This innovative approach is seen as a reflection of Ferrari’s effort to keep up with technological trends and increase customer satisfaction.

Ferrari‘s decision means that the brand will stop producing high-cost internal navigation systems. Navigation applications offered by modern smartphones stand out with their up-to-date map data, traffic information and user-friendly interfaces. Therefore, the fact that even luxury vehicle manufacturers such as Ferrari have given up on built-in navigation systems is an indication of how rapidly technology is evolving.

Shocking decision from Ferrari: there will no longer be multimedia screens in their cars

Emanuele CarandoAs stated by Ferrari, the vehicles produced by Ferrari are preferred for special moments and high performance rather than daily use. In this context, instead of incurring additional expenses for internal navigation systems, it is a more logical solution for users to be able to project the navigation applications on their phones to the in-car screens.

FerrariThis step by ‘s may also inspire other luxury car manufacturers. Rapid changes in the world of technology directly affect the automotive industry. The flexibility and constantly updated features offered by smartphones require offering innovative solutions in in-car technologies.