Disney Plus is on the agenda with subscriber loss! exactly 1 million

Disney Plus streaming platform, opened by Disney with great hopes, announced that it has lost 1.3 million subscribers in the past three months. The number of users of the platform decreased from 112.6 million to 111.3 million between September and December 2023. It was noteworthy that 400 thousand of the 1.3 million losses were American citizens.

Will Disney Plus, which is losing subscribers, close down?

Subscriber churn isn’t new for Disney Plus. It is known that millions of users have rapidly abandoned the platform since last year. This situation greatly worried Disney’s senior management and company investors. Unless the platform can make a miraculous comeback, the battle against Netflix already looks lost. It was a matter of curiosity whether the successful Disney CEO Bob Iger, who returned to his seat, could change this bad trend.

It was claimed that the biggest reason for this decrease was the large increases in Disney Plus subscription prices. Particularly, the membership increases in October 2023 attracted attention and many users gave up renewing their memberships.

But it’s not all bad news for Disney. It was announced that Hulu, the company’s other streaming platform, increased its number of subscribers by 1.2 million in 3 months, reaching a total of 45.1 million users. It is claimed that the series called The Bear, broadcast on the platform, played a major role in this success. Additionally, Hotstar, the Indian version of Disney Plus, also experienced an increase of 700 thousand in the number of subscribers.

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