Apple Vision Pro is finally released in Europe!

Apple’s high-tech and quite expensive virtual reality (VR) headset Vision Pro has finally been released in Europe. Vision Pro, which went on sale in Apple stores in the UK and Europe on Friday, attracted great attention from users. However, the launch of this new device has also raised questions about whether VR headsets will become mainstream.

Can Vision Pro survive in Europe?

Apple plans to make its mark in the market by positioning Vision Pro as a product that makes your current activities better. Home videos become 3D-like, while panoramic photos stretch from floor to ceiling and surround you in 360 degrees. Apple calls this type of content “spatial content.” However, the price of Vision Pro is quite high even there: 3,499 pounds in the UK and 3,999 euros in Europe.

The future of VR headsets and their potential to go mainstream

The Vision Pro has so far only been available in the US, and research firm IDC predicts fewer than 500,000 units will be sold this year. Meta does not share sales data for Quest titles, but it is thought that approximately 20 million units have been sold worldwide.

VR headsets are not as common as tablets and mobile phones. This is due to limited VR content and low user interest. According to analyst George Jijiashvili, the lack of content leads to a decrease in interest and a decrease in the incentive for developers to produce such content.

What it takes for VR to become mainstream

Alan Boyce says those who buy Vision Pro early should be patient. Quest 3, on the other hand, already has a large game library and can perform virtual desktop tasks like Vision Pro. According to IDC analyst Francisco Jeronimo, even the iPhone took time to become mainstream and the App Store to explode with apps that add value to our lives.

The launch of Apple Vision Pro in Europe raises important questions about the future of VR headsets. Its high price and limited content may make it difficult for the device to become mainstream. However, efforts from big heads like Apple and Meta could help VR become more mainstream in the future. Time will tell how successful Vision Pro will be in the European and even world market.