What is e-Commerce and how is it done? eCommerce beginner’s guide

What is e-Commerce and how is it done? The question is among the most frequently asked questions by those who want to enter e-Commerce. Especially since it is a growing sector, the number of people who will prefer it over traditional trade is also increasing. If you are wondering what e-Commerce is and how it is done, here is the basic guide we have prepared for you!

What is e-Commerce?

What is e-Commerce We can answer the question that it is a form of commerce conducted electronically. In other words, it refers to buying and selling services or products online. Especially e-commerce, which eliminates time and borders instead of traditional commerce, has reached a volume of 78 billion dollars in Turkey last year.

One of the main factors behind its growth is that it has significant advantages over traditional trade. If we list them for their advantages:

• There is no obligation to keep any physical shop, which avoids problems such as rent and withholding tax.
• There is no obligation to work certain hours; in e-Commerce, customers can buy your products or services 24/7, regardless of the platform you sell on.
• Compared to traditional commerce, there is much less customer contact.
• Prices are more attractive to customers than traditional sellers because expenses are lower.
• Sellers do not need to open their own sites directly, they can start selling products immediately by opening their stores through various marketplaces.

How is e-Commerce done?

How to do e-Commerce There are different methods for . This varies depending on what type of e-Commerce model you want to make. Basically, we can talk about two different models. These;

• B2B, that is, a business selling its products to other businesses online,
• B2C means that a business sells its products directly to the consumer.

In addition, it is necessary to know what e-Commerce is and how it works;

• Sales model by purchasing products directly and stocking them in your warehouse or store,
• Sales model to the customer by purchasing the products from the wholesaler before they are physically in your hands.

If you have decided which method is suitable for you, now let’s look at the answer to the question of how to do e-Commerce:

• First you need to find the product you will sell. e-Commerce is an area where competition is very high both locally and globally. That’s why you should pay attention to whether the product you sell is in demand in the market. In addition, if you are purchasing the product from a manufacturer or wholesaler, you should also pay attention to how much your competitors sell it to calculate profit.
• After doing competitor and market research, you basically have two options to introduce the products you want to sell to customers;
• Your own eCommerce site or social media
• Selling through marketplaces.
• If you want to sell through your own e-Commerce site or social media accounts, you should remember that you need to work hard at the beginning, especially if you are a newly established brand. It is especially important that your site is set up professionally, your social media accounts are active and your advertising expenses are high at the beginning. At this stage, you may need to get support especially for website setup.
• You can choose marketplaces to start e-Commerce faster and easier. Marketplaces make it possible for millions of users to easily find your store. However, marketplaces receive commissions at various rates for each product you sell. At the same time, they follow a stricter policy in favor of the customer within the scope of return and exchange processes.
• Once you have your brand ready in the digital environment, whether it is your own site or a marketplace, it is time to list your products.
• To list your products, accurately taken photographs and detailed descriptions must be included.
• Likewise, you should have a good dialogue with your customers and approach them with understanding even if the other party is wrong.
• With the right advertising, correct pricing and seamless trading experience, you will be able to start selling your products.

Besides all these What is e-Commerce and how is it done? Another point we need to mention is about the shipment of your products. After making an agreement with the cargo company, you must package your products correctly and ensure that they are not damaged during transportation. By paying attention to all these points, it is possible to achieve significant success in the field of e-Commerce in a short time!