Why Did Apple Car Fail?

Apple’s idea of ​​producing cars is not actually new. This idea is the first in 2008was brought up during the speeches of Steve Jobs and Tony Fadell.

At that time, the company preferred to focus on the success of the iPhone and this He put the idea aside.

By 2014, Apple felt ready to embark on this path and decided to enter the automotive world with its innovative vision.

That’s how Apple Car The first steps of the Titan Project, as it is called within the company, have been taken in real terms.

Although Apple did not make an official statement at that time The rumors were rampant.

The meeting for vehicles taken for test drives on the streets was led by Apple’s former Ford engineer Steve Zadesky. To establish a team of 1000 people reports and many other elements supported this view.

So much so that, according to media reports, the company’s first goal is to by 2020 was to launch an Apple Car.

However, Apple’s adventure in the automotive industry was much more difficult than expected.

Throughout the project, Apple collaborated with major automobile manufacturers such as BMW and Volkswagen. tried to establish a partnership However, it is known that disagreements over data sharing and control hinder these collaborations.

In addition, leadership issues arose within the company, and Zadesky’s departure in 2016 also left the team in disrepair. changes direction frequently It is said.

Also brought up Radical design suggestions It is said that it made the project even more complicated and led it to a dead end.

To improve Apple’s technology buys small startups Although it is said to have tested its and autonomous test vehicles on California roads, it is stated that the rapid growth of competitors such as Tesla has caused Apple to not be able to overcome the complexity of the automotive industry.

It is stated that all these difficulties caused the project to never turn into a concrete product.

Behind the failure of Apple Car several important reasons It seems to be.

First of all, car production is moving away from the technology world that Apple is accustomed to. to be very different It was one of the biggest problems.

In addition, supply chain management, safety standards and production complexity Issues such as these slowed down the pace of the company and negatively affected the project.

Additionally, leadership changes, lack of vision and ever-changing goals It slowed down the project and created a major obstacle for Apple.

In conclusion, Apple Project Titan canceled in 2024 announced and shelved the dream of developing autonomous vehicles and directed its resources to systems such as CarPlay.

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