Cancellation claim for Google Pixel Tablet 2

Another turning point in Google’s complicated relationship with the tablet market may be at hand. According to Android Authority, the company canceled the development of Pixel Tablet 2, the second generation of the Pixel Tablet it introduced last year. This decision caused comments that Google may withdraw from the tablet market for the second time. This decision, which is said to have been taken for the Google Pixel Tablet 2, is associated with tablet sales being lower than expected.

Google’s inability to compete in the tablet category is not a new situation. The company announced in 2019 that it was ending tablet production after negative comments about the Pixel Slate model. Two tablet projects that were being developed at that time were also cancelled. However, in 2022, Google reversed this decision and announced a new Pixel Tablet model. The device, which was offered for sale at a price of $ 499, came with a speaker dock accessory that could be connected magnetically. Later, this tablet was also available without accessories at a price of $ 399.

However, it seems that the cancellation of the development of Pixel Tablet 2 is a continuation of Google’s inconsistent strategies in this area. Competing with a strong rival like Apple’s iPad in the tablet market requires large investments in terms of both hardware quality and software ecosystem. Tablet apps in Google’s Android ecosystem still carry a significant disadvantage compared to iPadOS.

Google may focus on Nest products instead of Pixel Tablet 2

This uncertain stance of Google in the tablet market raises the possibility of the Nest department turning to large-screen devices. It is stated that the company may move in a different direction from the tablet category by focusing on products such as Nest Hub and Hub Max. These devices can offer a more integrated solution for both smart home experiences and media consumption.

Google’s failure to strengthen its place in the tablet market after its success with devices such as Nexus 7 can be attributed to deficiencies in both its software ecosystem and marketing strategies. Android still lags behind iPadOS in terms of third-party apps optimized for tablets. This makes it difficult for Google to gain a meaningful share of the tablet market.

This step taken by Google regarding tablet production suggests that the company has once again abandoned this category. However, it remains unclear whether he will return with a new tablet project in the future. It seems more likely that the company will focus on Nest products and offer a different user experience.