Even though both VR and AR, or a combination of the two, have been in our lives for a long time, we see that users have not adopted these products. On the other hand Metahas achieved dominance in this challenging market with its strategy of prioritizing low-cost titles. While the company postponed the launch of Quest Pro 2 and launched the $ 299 Quest 3S model, the affordable model is in shipments. an annual increase of 11 percent caused.
According to the report, Apple Vision Prostands out as the first title in the industry with OLED on Silicon (OLEDoS) display technology. The device, which is offered for sale with a price tag of $ 3,499, will be released in 2024. achieved a 5 percent market share. Despite its premium price, the Vision Pro has taken a big step towards transforming VR/MR devices from an entertainment-only product into a multi-functional productivity tool.
Apple sets the trend
Vision Pro expands the user experience by offering a variety of applications such as document editing, virtual meetings, healthcare and education. According to the report, this paradigm shift encourages other brands to re-evaluate the functional features of their VR/MR devices.
TrendForce states that Apple has developed a two-way strategy that aims to reach large audiences with more affordable models, while targeting the premium market. The next generation of devices is expected to be released as early as 2026.
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