Adam Mosseri, the head of Instagram, officially introduced the company’s new video editing application “Edits”. Positioned as a rival to CapCut, the application attracts attention, especially in a period when uncertainty about the future of TikTok and related applications continues. The Instagram Edits application is now available for pre-order on the iOS App Store.
Mosseri said in a video he shared on Instagram:
“There’s a lot going on right now, but no matter what, it’s our mission to deliver the best tools for creators.”
According to Mosseri’s statement, Edits is not just a video editing application; offers a comprehensive set of tools for creators. The application is equipped with features such as a special tab where you can get inspiration, a space where you can save and follow your ideas, and a higher quality camera. It also allows creators to share their drafts with friends or other creators, along with all the expected editing tools.
If users choose to share their videos on Instagram, powerful performance analysis tools are also offered. These tools include detailed data such as the “live analysis dashboard,” the interaction rates of follower and non-follower users, and how often certain sections are skipped. The app also includes green screen and video overlay features commonly used on TikTok.
In a reply to The Verge writer Chris Welch on Threads, Mosseri noted that Meta has been working on the app for months. He also emphasized that Edits will appeal to a different audience than CapCut and will have a much broader range of creative tools.
Instagram Edits will be available on March 13
Uncertainties about the future of ByteDance-owned applications such as TikTok and CapCut clearly show that Meta wants to create a new position for itself in this field. Mosseri’s statements indicate that Edits will appeal to the needs of both professional content creators and daily users.
Edits will be available on March 13, 2025. With this move, Instagram aims to gain an important place in the creative tools market.
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