Wanting to stand out in the competition between social media platforms, X is preparing to offer a new vertical video feature. This move attracted attention as it came after TikTok’s temporary ban in the USA.
Vertical video tab introduced for X
Although users had the opportunity to upload videos, X was not perceived as a video platform. However, the company aims to change this idea with the latest update. Thanks to the new feature, users will be able to watch videos in full screen and vertical format, similar to TikTok and Instagram.
The addition of the new video tab means that X wants to capitalize on TikTok’s temporary ban in the US. The company aims to be an alternative to users looking for a new medium for short video content.
However, X will be in serious competition with other established platforms that want to have a share in the short video market, such as Instagram Reels and YouTube Shorts. Although the TikTok ban provides temporary relief, the long-term future of the platform in the US is still unclear.
US President Donald Trump’s intervention was intended as a short-term solution, but the law’s restrictions could come into effect again. Thanks to this uncertainty, X’s new video feature will appeal to users looking for a more “reliable” platform.
While the future of TikTok remains uncertain, can this move by X change user habits? What do you think about the video-focused strategies of social media platforms? Don’t forget to share your comments!
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