Chinese brands declared war on Apple! Only one side will be left standing!

in China in the first six weeks of 2024 smart phone Its sales decreased by 7% compared to last year. This situation reveals how intense the competition in the market is and the difficulties brands face. Leading brands like Apple, OPPO and vivo are struggling with double-digit sales losses. Apple, in particular, took the biggest hit, with a 24% decline. The company’s challenges include Huawei’s strong re-entry into the market and iPhone 15
increased further due to its similar design to the previous model of the series.

OPPO’s situation is worse than Apple’s. The brand experienced a 29% decrease compared to the same period last year.

Chinese brands declared war on Apple! Only one side will be left standing!

While Xiaomi and vivo showed declines of 7% and 15% respectively, Huawei ve
Honor showed a positive performance in the market. Huawei increased its sales by 64%, while Honor increased by 2%. These two brands were the only companies that increased their market shares.

Smart phone This competition and changes in the market require brands to constantly develop innovative strategies and better understand the needs of consumers. Economic difficulties and the market reaching saturation point pose additional challenges for companies operating in this field. These developments, especially in the Chinese market, provide important clues about the general situation of the global smartphone industry. This stands out as an important factor that brands should consider when shaping their future strategies.