Google is shutting down its last social media platform!

According to information received, Google will end its last social media initiative soon. The experimental platform called Keen aimed to bring a new breath to the industry with its Pinterest-like structure. However, the company found the number of active users and advertising revenues of the platform to be quite low and decided not to continue this project any further.

This news, which created a shock effect among those who use the application, also had a great impact in Silicon Valley. Many people accuse Google of not standing behind its applications for a long time. We know that the company has closed down Google Plus, in which it had previously invested heavily. Here are the most important details…

Google cannot have a presence in the social media field

It is said that Meta’s large income from social media platforms has attracted Google management for a long time. Keen, who set out with these dreams, did not last long. There are also criticisms that the company did not provide enough support for the application, which was stated to be experimental from the very beginning.

So much so that the application has not received a major update since 2021. Google, which showed a lower financial performance than expected last year, will end its initiatives one by one that did not achieve the desired success in this context.

What will be Google’s next social media move?

Keen, which was officially launched in 2020, aimed to provide accurate content recommendations thanks to machine learning. The platform, which is said to benefit from Google’s new generation artificial intelligence capabilities, has not been able to make the expected explosion in the past 4 years. In the last e-mail sent to Keen users, the company stated that they will not be able to access their data in the application as of March 24.

So what do you think about this issue? Do you think the social media strategy implemented by Google will yield results? You can easily share your answers with us in the comments section below. Your opinions are very valuable to us.