Why Is Ford Mustang’s Logo Designed Differently?

But when the year came to 1964 and Ford Mustang Things change a little when you decide to produce.

The Mustang is already an iconic model, we have nothing to say about it, but there is another feature that distinguishes it from other Ford models, and that is its logo. So why does Ford use its classic logo on every model? A different logo for the Mustang Decided to use it? Let’s examine the issue from the beginning.

Founded in 1903, Ford Motor Company decided to produce a sports car in 1964.

Ford’s aim was to design a car that could attract the attention of the young population. Because at that time, the young population in America was rapidly increasing and there were not many cars that would appeal to them. Ford wants this car to be produced to be equipped with the latest technology, to be luxurious but an affordable sports car He wanted it to happen.

The Ford Mustang was first introduced at the New York World’s Fair on April 17, 1964.

This introduction was met with great interest in the automobile industry. The Mustang sold approximately 121,538 vehicles in its first year of release. It sold 559,451 units in its second year.. Even though its models are occasionally criticized by car lovers, it has become iconic today.

One strategy behind the success of the Mustang is its brand identity.

Ford thought a lot about the name of the Mustang before launching it. There were also options such as Torino, Avanti and Allegro. In fact, the vehicle was named Cougar before the launch. However, the final decision was made in favor of Mustang. roaming freely in the open spaces of North America from wild horses was inspired, and it was thought to be compatible with the identity of the car.

And that iconic logo appears…

Just like the name of the Mustang, the logo had to represent the car well. For this purpose, working in Ford’s design team Phil Clark was assigned. Clark, who took on this responsibility at the age of 27, was working at GMC but wanted to join Ford. He left the company. Because the Mustang project excited him very much. Clark was able to complete his work in nearly 1 year.

It was decided that the logo of the Mustang should be very different from the classic logo.

Because they positioned the Mustang independently compared to their other models. Therefore, they wanted the car’s logo to be different from Ford’s typical oval blue logo. According to them, the Mustang should also be a symbol of American culture with its logo. People like this It would be easier to adopt the car.

Also, Ford’s logo was very classic for that period (in fact, it can still be said that). However, targeting the young population, Ford chose not to use such a classic logo on a sports car. A logo that will appeal to young people He thought it should be included.

In other words, Ford has positioned the Mustang not only as a model but also as a brand.

Therefore, using a logo specific to Mustang is a very important strategic decision for Ford. Mustang logo with a wild horse Representing speed and power; The classic blue logo represents the brand’s general quality and reliability values.

When we examine all these reasons, we can understand why the logo of the Mustang was designed differently.

So what do you think of the Mustang logo? Don’t forget to express your opinion in the comments section.

While we’re talking about the Mustang, we can’t help but mention its source of inspiration:

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