BIC Cristal is perhaps the most successful product ever made. No matter where you are in the world, you can find this pen in homes, offices, schools and almost everywhere else. So how did the iconic design become so widespread?
Since the launch of the BIC Cristal pen in 1950, More than 100 billion units have been sold worldwide did you know?
Besides design for more than 70 years almost unchanged.
This pen had a truly great impact on the world. Pen prices have fallen and literacy rates have increased.
In the past, pens were expensive and difficult to use. traditional quill pens, had to be constantly dipped in ink and it made writing difficult.
Then the fountain pen was invented But these pens were also expensive and it was difficult to control the ink flow.
László Biró found a solution for ink.
At that time, most pens It used thin, water-based ink. Ink; It had a fluid, slow-drying structure that seeped into the paper fibers. Biró began experimenting with oil-based inks.
Biró, type of ink He realized that he was taking advantage of a physical effect known as the capillary effect. In Biró’s pen, this effect caused the ink to be drawn into the tip of the pen and the ball bearing.
French manufacturer Marcel Biche discovered Biro’s pen and saw a great opportunity.
Bought the patents for 2 million dollars and began designing a new and improved version that could be mass-produced at a cheaper price. The hexagonal body of the pen, It prevented the pen from rolling off the tables and made it easier to hold.
Transparent polystyrene body, It allowed the ink level to be visible at all times. The ball at the tip of the pen ensured that the ink was transferred smoothly to the page.
Introduced in 1950, the BIC Cristal sold for just $2 and was a huge success. In the first year, 10,000 units were sold daily in France alone. Marcel noticed how his name was pronounced in English-speaking countries and adopted the name “BIC”.
Its design has remained unchanged for almost 70 years, It shows what an excellent product it is. This pen, which changed our lives, still maintains its place as the world’s best-selling pen with its simplicity and functionality.
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