By signing a joint project with the Chinese automotive giant SAIC, Audi introduced the AUDI brand exclusively for the Chinese market. This new brand, which directly bears the name “AUDI” instead of Audi’s classic four-ring logo, will be launched entirely for consumers in China. Here are the details…
A new brand was born from the cooperation of Audi and SAIC: AUDI E Concept was introduced in China
At the promotional event, it was emphasized that the aim of the AUDI brand is to make a difference in the Chinese market by combining high performance, advanced technology and unique design elements. In this regard, E Concept, the first concept vehicle of the AUDI brand, attracted the attention of not only the Chinese market but also the whole world after its introduction.
AUDI E Concept is built on an infrastructure called the Advanced Digitized Platform and is quite assertive in terms of performance: It reaches speeds from 0 to 100 km/h in just 3.6 seconds and has features such as a dual-motor four-wheel drive system and air suspension. is equipped.
These features add a comfortable driving experience to the vehicle in addition to speed. AUDI E Concept also has laser radar sensors that support high-level autonomous driving and an advanced voice assistant called Audi Assistant. While the voice assistant allows users to interact with the vehicle naturally, autonomous driving features offer extra safety in urban and long-distance driving.
The future plans of the brand are also very exciting. The advanced technologies included in the design of the AUDI E Concept will also appear in the first series model that will go into production in 2025. This model will be positioned as a B-segment “hatchback” and will be produced at SAIC’s facility in Shanghai Anting.
In short, this special platform developed in cooperation between Audi and SAIC will offer a series of high-performance and fully electric vehicles. With three new models to be released by 2025, this series is expected to attract great attention in the Chinese market.
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