Ads are being added to Perplexity’s platform – Webrazzi

last month Perplexity AIis preparing to receive investment at a valuation of $8 billion. We conveyed it to you. Perplexity, which offers an artificial intelligence-supported search engine with his blog post announced that they are focusing on getting ads on the platform.

Advertisements, which will be available to users in the USA starting this week, will appear on the platform. sponsored follow-up questions It will appear as . In this context, the “sponsored” label will be placed next to the answers. Participants in Perplexity’s advertising program include Indeed, Whole Foods, Universal McCann and PMG.

Perplexity states in its blog post that they chose these formats consciously. The reason for this is that these ads are integrated in a way that preserves the usefulness, accuracy and impartiality of the responses. The company emphasizes that these ads will not change its commitment to maintaining a reliable service that provides direct and unbiased answers to questions.

According to Perplexity; The answers to “sponsored questions” will also be created by its own artificial intelligence. This means these results will not be written or edited by the brands sponsoring the questions. Likewise, according to the company’s statement; Advertisers will not be able to access users’ personal information.

Perplexity, per week last month 100 million search queries He announced that he was providing services. Until now, it had been generating revenue through its premium subscription service Perplexity Pro. Users via subscription $20 per month or $200 per year in return he could access additional features.

OpenAI, Google rakibi ChatGPT Search The launch of the feature may have pushed Perplexity, which felt the pressure of the investment round, to create new sources of income. However, it must be said that the process of adding ads to the artificial intelligence search engine does not always produce the expected results. Because Microsoft only stopped placing ads in answers given by the chatbot on Bing for a short time last year. tried. The company quietly withdrew the sponsored results a few weeks later. Let’s see how Perplexity’s race with artificial intelligence giants will end.