Akbank invested 400 thousand dollars in Metriqus, which focuses on the marketing activities of game studios.

Akbank runs the Akbank+ program under the roof of its innovation center, Akbank LAB, to support its employees who want to establish their own enterprises. In the second period of the program, Akbank participated in the Metriqus initiative, which enables game studios to make data-driven decisions in their marketing activities. 400 thousand dollars investment made.

In the first period of Akbank+, the total investment reached 1 million 400 thousand dollars, with the investment made in Waste Log, which digitalizes waste processes, and Voltla, which improves the experiences of electric vehicle owners.

Developed by Akbank members Timur Demirkıran and Esra Atakişi within the scope of the Akbank+ program, Metriqus enables mobile game studios to use data more effectively in their marketing activities. With the Metriqus solution, game studios can access smart insights into their marketing activities and manage all their data from a single point. Thus, by making marketing strategies more data-oriented, it can receive suggestions to reach the right target audience.

Burcu Civelek Yüce, Deputy General Manager of Akbank Retail Banking and Digital Solutions, stated that they were happy to crown last year’s investments in circular economy and electric mobility with an investment in the field of analytics this year.

Pınar Anapa, Deputy General Manager of Akbank People and Culture, said: “As People and Culture, we support Akbank employees at every stage of this journey, and we support them in bringing a new perspective to the business world with their innovative ideas. We wholeheartedly welcome the Metriqus initiative, which is our first spin-off this year and our third in total.” “I congratulate you,” he said.