As technology progresses, the demand for digitalization and online has begun to show itself more clearly in all areas of life. We even started to see the results of this in companies’ quarterly reports. Now an example of this came from Migros.
Announcing the first quarter results of 2024, Migros announced 1 billion 242 million TL net profit got it. The company’s net profit decreased by 48 percent from 2 billion 400 million TL in the same period last year. Net profit margin decreased from 5.1 percent in the first quarter of 2023 to 2.4 percent.
Migros’ revenues from online sales
The company’s sales revenues increased by 12 percent on an annual basis in the first quarter Total sales in the first quarter reached 52.406 billion TL. However, the most striking point here is the effect of Migros’ online sales on its total sales. Because if we exclude tobacco and alcohol products, the company The share of online sales in total sales reached 19.5 percent in the first quarter of 2024. this too Approximately 10.2 billion TL of sales came from online. is showing.
When we look at the same period last year, we see that the share of online sales in total sales is 17.2 percent We see. However, at that time, the company’s total sales were announced as 27.2 billion TL. So when we compare Last year, the amount obtained from online sales was 4.6 billion TL. This means that there has been an increase of more than 100 percent this year compared to last year.
The number of Moneypay customers increased from 1.7 million to 2.3 million
However, Migros’ digital figures are not limited to online sales. Looking at the shared data, it is possible to say that the company’s fintech initiative Moneypay is also on the rise. In the first quarter of the year The number of Moneypay customers increased from 1.7 million to 2.3 million.
Migros’ online service network increased from 968 stores to 1137 stores compared to the same period of the previous year. Fast delivery solution Migros Kendi’s online service network continued to expand and reached 550 stores. The number of cloud kitchens reached 42.
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