Amazon Prime Video announced that it will move away from original content and focus on live sports broadcasts and invest in sports content.
Amazon Prime Videoannounced that it will move away from original TV series and movie content and focus on live sports broadcasting. The company stated that it implemented this strategic change in order to create new income sources and increase its profitability.
Amazon, live sports events He shared that it offers the potential to reach a wide audience and increase revenue through targeted advertising.
Amazon’s big move
The company stated that it allocated a serious budget to this field by investing billions of dollars for the broadcasting rights of major leagues such as the NBA and NFL. Amazon also emphasized that it integrated advertising into Prime Video last year and that this model could be a significant source of revenue.
CEO Andy Jassy, He stated that investments in sports content play a critical role in line with the goals of making Prime Video profitable by 2025. In July, Amazon, along with Walt Disney’s ESPN and Comcast’s NBCUniversal, acquired NBA broadcast rights in an 11-year deal worth $77 billion. Adding that this change is not limited to Amazon alone, the company stated that rival platforms are also turning to live sports broadcasting.
He stated that Netflix has started to take part in sports content with events such as high-profile boxing matches and WWE events. In addition, Amazon’s original and licensed movies, TV shows and live sports content The annual budget for the project was announced as approximately 7 billion dollars.
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Source :
https://www.reuters.com/business/media-telecom/amazon-prime-video-shifts-focus-live-sports-boost-profits-information-reports-2025-01-24/
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