America signed, TikTok will either be sold or banned completely

Popular video sharing platform in the USA TikTok, the Chinese company that owns ByteDance, is in danger of selling its shares or being banned. The bill requiring TikTok’s Chinese owners to transfer their shares was accepted with great support in Congress. The law was approved by the Senate last Tuesday as part of a broad foreign aid package and was signed into effect by President Joe Biden. This approval begins a 270-day period for TikTok, during which the company will either be sold or banned in the US.

TikTok ve ByteDanceThey declared that they would try every way to stop this measure, arguing that their freedom of speech was being violated. The company argues that the law violates the freedom of expression of its 170 million monthly users in the United States and plans to sue to repeal the law or at least delay its entry into force.

TikTokWhile banning ‘s can be an important way to engage with younger audiences and build brand visibility, the ban does not apply to people who express themselves through video, make money as influencers or TikTok Shop
It creates great uncertainty for people who sell their products through it. Additionally, TikTok presents economic arguments for the law, claiming that content creators and merchants who publish videos and sell products will suffer financial harm.

America signed, TikTok will either be sold or banned completely

The law comes amid growing concerns about Chinese ownership of TikTok, saying it poses a threat to US national security. Proponents of the law argue that the Chinese government
TikTokHe makes claims that he could use ‘as a propaganda tool’ and that ByteDance could request data from US users; However, the company and Beijing officials deny these claims.

Last year in Montana TikTokWhen a law was passed aimed at banning , the company and a group of content creators filed a lawsuit, arguing that the law violated their free speech rights under the First Amendment of the US Constitution. According to the New York Times, the company funded the users’ lawsuit and the judge blocked the law from going into effect.

ByteDance, sees the transfer of the company’s shares to another company as a last resort and is preparing for a legal fight to block the law. TikTok’s head of policy in America, Michael Beckerman, stated that this is the beginning of the process and they will continue the fight.

In this process, the President Biden, has the right to grant an additional 90 days to the sales process in case of any developments. This could allow a possible ban to be postponed until the new presidency.

TikTok users and content producers are not leaving the platform for now, but are evaluating their options on income sources. For example, Educational Insights, which markets the popular Kanoodle puzzle game, promotes its products using TikTok videos, and the company says it is prepared to change its strategy if necessary.

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