Google is preparing to integrate a special “Artificial Intelligence Mode” into its search engine. This feature could radically change the way users search. According to information leaked from the industry, the new support will offer a chat-oriented experience reminiscent of the artificial intelligence-supported search engine Perplexity.
Google Search gets AI Mode
When Google’s AI mode is activated, it will present search results in a Gemini-like interface. In this context, it will establish mutual dialogue to clarify users’ queries and examine relevant issues in depth.
One of the notable features of this mode will be the “Ask Follow-Up Question” option, which allows users to ask additional questions. This functionality will feature users in an interactive search experience, similar to the follow-up questions Perplexity offers below initial search results.
Google’s current AI-powered search, AI Briefs, already promises a similar experience. However, it is not possible to continue these queries and talk to artificial intelligence. Artificial Intelligence Mode is expected to provide a more immersive and personalized experience.
Unlike AI Summaries that display automatically, users will need to manually enable AI Mode.
The technology giant’s interest in artificial intelligence technology is no secret. The company is heavily integrating artificial intelligence into its various products and services and is making significant investments in this area. The latest development also shows that Google wants to be a pioneer in the field of artificial intelligence-supported search. Let us also remind you that Microsoft previously offered ChatGPT integration for Bing.
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