Another blow to TikTok, only Türkiye remains without sanctions

ByteDance In a statement on Wednesday, TikTok Lite’s viewing reward feature will be suspended, he said. It’s been a brutal day for TikTok, with President Biden (also on Wednesday) signing a bill forcing ByteDance to sell the platform’s US operations or face a ban.

Launched in France and Spain earlier this month
TikTok Lite, allowing users to earn rewards by watching and liking videos. Creators could then exchange their points for real-world perks like Amazon coupons or in-app perks like TikTok’s virtual currency used to tip creators. The EU Commission said the “task and reward” feature could encourage “addictive behavior” in children.

Another blow to TikTok, only Türkiye remains without sanctions

EU commissioner Thierry Breton said earlier this week that he had launched a formal investigation into TikTok for violating the EU’s Digital Services Act (DSA).
ByteDanceHe also fired a warning shot at. Landmark legislation passed in 2022 gives European regulators the power to make significant changes to social media platforms to protect consumers.

Companies that break the rules risk fines of up to 6% of their global revenues, enough to force even the wealthiest companies to comply. Wednesday’s suspension marks the first concrete example of the EU using the DSA’s enforcement powers to force significant changes to the social platform.