Apple 2024 second quarter financial results have arrived

Apple’s financial results for the second quarter of 2024, announced ahead of the upcoming iPad launch, show that the tablet series should be revived. The company’s iPad revenues fell 17 percent compared to last year, and the lack of new models is seen as the main factor driving this decline. During the same period, iPhone sales decreased by 10 percent, but the company’s services sector grew by 14 percent.

Apple’s services shine

CEO Tim Cook stated that the Apple Vision Pro headset was released during this period and that this product demonstrated the potential of spatial computing. Cook refrained from giving details about this issue, but stated that they were very excited about the new product. This indicates that Apple has taken an important step into the world of technology.

This quarter was Apple’s last fiscal report before the WWDC conference in June. At the conference, the company will explain its approach to artificial intelligence and how this technology will be used on platforms such as iOS, macOS and iPadOS. Cook stated that they believe in the transformative power of artificial intelligence and that they have an advantage over other companies in this field.

Apple is considering potential partnerships with Google and OpenAI. According to Bloomberg, Apple’s first artificial intelligence features will work on the device, providing significant advantages in terms of speed and privacy.

The launch event, where many new accessories will be introduced along with the new iPad Pro and iPad Air models, will be an awaited event for Apple with great expectations. iPad Pro with OLED screen will bring a new breath to Apple’s tablet series. You will find details about the products that will be introduced at the event on Teknoblog.com and our social media channels.