Since the coronavirus outbreak, Apple has been carrying out all its promotional activities by publishing a previously prepared video. Apple, which managed to impress the audience by presenting a visual feast in both promotional events and commercials, recently managed to impress the audience in a similar way while introducing the new iPads.
We shared with you that Apple removed the highway with CGI in the scene where the drone enters the train. Released for iPad Pro with M4 processor, Crush! The commercial is also very impressive, but it has been receiving backlash since day one.
In the video, we see many instruments being crushed by a hydraulic press, resulting in an iPad Pro. Following the intense criticism directed at both Apple and Tim Cook, Apple issued an apology for this commercial.
Tor Myhren, Apple’s Vice President of Marketing Communications, made the following statement after the criticism of the commercial:
“Creativity is in our DNA at Apple, and designing products that empower creators around the world is incredibly important to us. Our goal is to always appreciate the ways users express themselves and bring their ideas to life through iPad. We missed the mark with this video, and we’re sorry.”
After the coronavirus outbreak, Apple started to present all its events as a video recording. A great visual feast is offered at the events, which start with Tim Cook’s speech.
Crush! i.e. “Crush!” The commercial is still available on Apple’s official YouTube channel, but Apple announced that the commercial will not be broadcast on television after receiving criticism.
Source link: https://www.tamindir.com/haber/apple-yeni-ipad-pro-reklami-nedeniyle-ozur-diledi_87974/
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