Apple Apologizes to Thai People for Its New Advertisement

From time to time, technology companies may receive backlash with their advertisements and may have to take a step back. For example Googledecided to take down the artificial intelligence advertisement it prepared for the Olympics after receiving reactions.

Apple’s “outside the office“advertisement” Thailand It drew criticism for depicting it in an old and stereotypical way. Apple then pulled the ad and apologized. Apple had previously apologized for the iPad Pro ad called Crush and removed the ad from air in May.

Thai people were disturbed

Thai MP Sattra Sripanin a statement on the subject “Thai people are extremely disturbed by this ad. I urge Thai people to stop using Apple products and switch to other brands I would recommend.” said.

Apple’s Underdogs series In the final episode, the 10-minute commercial, the team goes to Thailand to find a new packaging factory. Throughout this advertisement, Thailand is portrayed as an underdeveloped country, both with the shooting techniques and the frames shown. This situation has naturally attracted the reaction of the country.

Making a statement on the subject Applewhile stating that the ad was taken down “Our aim was to celebrate the country’s optimism and culture, and we apologize for not being able to fully capture the vibrancy of Thailand today,” he said. He also stated that they worked with a local Thai advertising agency for the advertisement.

There are five ads in Apple’s Underdogs series, but the company on YouTube channel Only one of these ads is currently viewable.