According to Bloomberg, Apple’s chief operating officer Jeff Williams and vice president of the project Kevin Lynch informed employees about stopping the project. It is stated that there will be layoffs as a result of the termination of the project, but the number is not yet clear.
It has been known for a long time that Apple is developing its own electric car. Although there were problems and uncertainties in the project, recent reports suggested that Apple was still working on the project. Earlier this month, Wired reported that Apple had driven more than 70,000 kilometers in 2023 using the autonomous driving technology it developed. Bloomberg said in January that Apple Car was postponed to 2028.
Why was Apple Car canceled?
Rumors about Apple’s secret car project called Project Titan first emerged in 2015. Apple has hired a number of notable names to work on the project, including Tesla’s former Autopilot software director and the former CEO of struggling EV startup Canoo. But the project appears to have faced a number of obstacles over the years, including the departure of Apple auto chief Doug Field in 2021.
In the news of The Information in 2022, constantly changing employees, constantly changing plans ve Skepticism about the automobile project within the company Problems such as these were expressed. In another report, the car, which is said to remain below the 100 thousand dollar threshold, is not as expensive as the company initially hoped for. It will not come with advanced autonomous driving capabilities. had revealed.
Apparently seeing that its project had reached a dead end, Apple decided to direct its resources and focus towards artificial intelligence. of the company Ajax named self artificial intelligence model He reportedly spends millions of dollars a day training. Apple CEO Tim Cook recently confirmed that Apple will launch its generative AI model later this year.
Source
https://www.theverge.com/2024/2/27/24084907/apple-electric-car-project-titan-shuts-down
https://www.bloomberg.com/news/articles/2024-02-27/apple-cancels-work-on-electric-car-shifts-team-to-generative-ai
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