Apple did not approve 1.9 million applications in 2024

Apple published in May 2025 App Store Transparency Report shared data on the audit processes carried out on the platform for 2024. Since such reports on how the company manages the application content on its own platform are published, the document contains meaningful data in many headings from application developers to user security. 7.7 million applications In the 12 -month period in which it is examined, the fact that the number of applications without approval is 1.93 million also reveals how Apple follows in the filtering approach in the application store.

The reasons for rejected applications include performance problems, design deficiencies and mismatch related to the business model. Apple, after supervising each application technically and visually, the approval process. As a result of the evaluations made in this process, applications that may mislead the low quality, missing function or the user are not accepted to the App Store. The figures presented by the report show that the rejection rate experienced especially in the first applications is high.

App Store Some of the applications published over the first stage, even if approved, was removed from the store with inspections during the year. In this way, the number of applications removed from the publication was reflected in the report as 82.509. Among the reasons for the application removal, App Store Review Rules throw away Developer Program License Agreement with the incompatibility stands out. If developers act in contradiction with these rules, their applications can be taken from the publication.

Apple also closed its developer accounts extensively during 2024

Looking at the types of applications removed from the App Store during the year, most application auxiliary vehicles ve Mobile Games took part in the category. More than 16,000 applications have been deleted from the stores from the auxiliary vehicles category. Particularly due to design violations, the liftings cover 42,252 applications. Most of these violations are related to design elements inspired by other applications or directly copied.

The detection of fraud -related applications also has a separate place in Apple’s control system. 38.315 Application was removed from the App Store. Fraud is often detected for reasons such as misleading users, using false subscription methods, or providing illegal transaction with non -platform connections. Such applications are not allowed to remain on the platform.

Not only the applications, but also the developer accounts have received the share of Apple’s inspections. The company during the year 2024 146,747 developer account He closed it. Almost all of these accounts, ie 146,583, were closed directly with fraud. Only 225 of the developers whose accounts were closed were able to return to the platform as a result of their objection.

Apple’s number of user accounts closed is also quite high. During the year 2024, nearly 129 million user accounts were terminated for various reasons. A significant portion of these accounts were linked to previously banned developers. On the other hand, Apple, during the same period 2.02 billion dollars of potential fraud process identified and prevented.

Application requests from government institutions also found a place in the report. During 2024, Apple received a request for a total of 17,309 applications from governments. 13,071 of these demands were from China. In this context, 1,131 games, which do not have a mandatory GRN license for game applications in China, were removed from the store.

The demands from countries other than China remained limited. Russia 171, South Korea 79 ve India 34 requesting lifting for the application. Apple emphasized that these demands are only valid within the boundaries of the relevant country and that applications continue to be accessible in other regions. Application lifts are evaluated within the framework of local legal regulations.

The App Store also received intense traffic in 2024. 813 million visitors have access to the platform per week. The number of weekly application downloads was measured as 839 million, while re -downloads exceeded 1.9 billion. The updates are mostly offered automatically, while the number of manual updates was limited to 638 million.