Apple hit the nail on the head this time, sales will drop by 75 percent

US-based market research firm IDCAccording to the latest report of , one of the major players in the spatial computing market Vision Pro‘s sales will be much lower than expected. IDC
In the statement made by Vision Pro‘s sales in the US are expected to decrease by 75% next year.

While it is stated that the device will not reach the targeted sales figure of 500 thousand in its first year, the reasons for this situation are the saturation of the market and the fact that existing consumers already have similar products.

AppleThinking that ‘s growth can only be achieved with a more affordable model, IDC emphasizes that prices should be reduced to more accessible levels in order for spatial computer technology to become widespread.

Apple Vision Pro sales crashed, sales will drop by 75 percent

As of today, most spatial computer users in the US have already purchased a headset.
IDCAccording to , it is of great importance to offer more affordable alternatives to the current $3,500 headset to increase sales by 2025. However, a significant increase in sales is not expected in the near future.

Spatial computer technologies offer a unique experience to their users through headsets used to enrich virtual reality experiences. However, it may take time for this technology to become widespread and expand its consumer base. According to IDC’s report, Vision Pro In order for products such as these to reach wider audiences, factors such as price, performance and ease of use must be balanced correctly. In this context, developments in the sector and demand for technology will continue to be closely monitored.