With the increase in competition in the mobile application market, it has become important for companies to improve their advertising processes and offer advertisers a more effective platform. Apple at this point App Store Following in Google’s footsteps, it started working on an artificial intelligence-supported tool to optimize its advertising campaigns.
The tool in question aims to automatically place ads in the App Store with artificial intelligence support. With these features, Google Performance Max It is similar to the platform. Business Insider’s report according tobehind Apple testing these tools Apple Search Ads It is claimed to increase performance.
The ad formats Apple currently uses are on the search tab, search results page, app pages, and you might also like The ads seen in the tab may change completely within the scope of this update. Advertisers; They will be able to input information such as budget, audience and target countries, allowing Apple’s algorithms to optimally place ads in four different formats.
It is not yet clear whether artificial intelligence-supported advertising technology will be used outside the App Store. Recently the company News, Stocks, Sports It is said that it can also serve ads in other applications such as.
On the other hand, Apple’s advertising revenues seem to be increasing rapidly. Research firm Omdia, 7 billion dollars in 2024 It projects a revenue of $1 billion, an increase from last year.
Source link: https://webrazzi.com/2024/03/13/apple-yapay-zeka-destekli-reklam-teknolojisi-uzerinde-calisiyor/