According to its latest quarterly financial report, Apple’s revenue from its service unit is approximately 25 billion reached USD and on an annual basis 12 percent announced that it recorded a growth rate of Apple CFO Luca Mastersdescribed this success as “an important milestone” and said that the unit’s annual turnover was 100 billion. dollar He emphasized that it generates income. Compared to a few years ago, this growth is “extraordinary,” Maestri said.
Apple’s service unit continues to print money
Apple’s service unitwhich includes 500 largest companies in terms of revenue volume Fortune 500 If included in the list, ranked 40th alone It is rising to a size that will leave giants such as Morgan Stanley and Johnson & Johnson behind.
Apple started reporting its revenue from services and services for the first time in the last quarter of 2014. The income generated at that time, which was at the level of 4.8 billion dollars at that time, exceeded the level of 25 billion dollars today, turning into a success story that attracted attention on Wall Street. The profit margins on the income generated here are also quite high; has a high gross profit margin of 74 percent The service unit is well above Apple’s overall profit margin of 46.2 percent.
Apple also discloses a “subscription” figure that includes recurring payments through App Store apps, as well as its own services. Although the company reported that its installed device base and subscriptions reached record levels, it did not share current figures. Apple said it had 2.2 billion active devices in February and surpassed 1 billion paid subscriptions in August.
Cook said that they will continue to invest in services and add new features in the coming periods. Services such as Apple News+, Music, Arcade may be the first to be affected by innovations.
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