Apple is fighting a legal battle with a local electronics company in Brazil over the right to use the iPhone name. According to the company’s claim, the iPhone naming rights do not belong to Apple. Here is the legal process that has been going on for years.
Apple may register iPhone name in Brazil
Apple is in a legal battle with an electronics company over the iPhone trademark. The focal point of the dispute in Brazil is the right to use the name “iPhone” in the country. The electronics company claims that the iPhone name belongs to it.
The company named Gradiente stated that it registered the “Iphone” trademark in Brazil in 2000, seven years before Apple. In his interview, the company’s CEO, Eugênio Staub, revealed an old Gradiente branded “Iphone” phone that was released in 2000.
CEO Staub also stated that they sold approximately 30 thousand units of this first “Iphone” model in just a few months. However, due to a dispute with another Brazilian company, Gradiente was not able to officially secure the “Iphone” trademark until 2008. This led to Apple’s explosion with the iPhone brand.
Despite this, Gradiente started selling an Android smartphone called “Gradiente Iphone” in 2012. Apple, on the other hand, objected to Gradiente’s trademark and revoked Gradiente’s exclusive rights to the “Iphone” name in Brazil.
The two companies have been in a legal struggle for about 6-7 years and the final decision is expected from the Brazilian Supreme Court. If the decision is made in favor of Gradiente, Apple will be banned from using the iPhone name in Brazil.
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