Apple on the rise in PC sales

In the first quarter of 2025, Apple performed remarkable performance by strengthening its position in the global PC market. According to the preliminary data published by the IDC on April 8, Apple made 5.5 million Mac computer shipments. This figure represents a significant increase compared to the 4.8 million sales recorded in the same period of 2024. The company’s market share rose from 8 percent to 8.7 percent. This development reveals that Apple performs over 4.9 percent, which is the general growth rate of the market.

More than one factor was effective in this rise of Apple. The company attracted attention with corporate users, especially when combined with M3 and M4 series processors with M3 and M4 series processors, which are advantageous in terms of performance and battery life, especially in the field of “ready for artificial intelligence” equipment. In addition, the increase in demand for Apple products is remarkable in sectors where criteria such as mobile performance, security and integration with the iOS ecosystem are prioritized. Apple’s vertical integration model, which controls both hardware and software, provides stability in performance and artificial intelligence -supported features and offers a competitive advantage.

Global PC market is shaken with new tariffs in 2025

Despite all these positive developments, 2025 is considered a period full of uncertainties for PC producers. At the beginning of April, the US administration put into effect new import tariffs for Chinese electronic products. This decision causes manufacturers to accelerate their shipments, while cost increases in the rest of the year and the presumption in the supply chain. IDC warned that new tariffs can create inflationary prints in the sector and that these costs will be reflected to a large extent to the end user.

Although Apple has a structure that strictly controls the supply chain, it is not completely exempt from this situation. Nevertheless, the company has increased production activities in countries other than China, such as India and Vietnam, has the potential to alleviate future effects. On the other hand, shifting high -volume production to other countries without damaging quality or cost is still a serious challenge for Apple.

Apple, in the first quarter of 2023’un up to 40 percent of the shipment decline, in the following quarters managed to compensate by recovering. The company, which recorded a double -digit growth in the second quarter of 2024, experienced a more stable appearance than its competitors in general, although it declined again in the third quarter. As of the first quarter of 2025, Lenovo ranked fourth after HP and Dell, but Apple’s growth rate came to the forefront during this period.

Although the company’s strong integration structure, brand loyalty and artificial intelligence -oriented product strategy provide an advantage in the short term, it remains unclear how tariff -based cost increases and fluctuations in the global supply chain will affect Apple’s acceleration. The WWDC event, which will be held in June, is expected to make new statements about Apple’s artificial intelligence equipment. The company is likely to develop models with local artificial intelligence processing capacity for Siri and accessibility features.

In addition, the general situation of the market offers a more static appearance for manufacturers other than Apple. Lenovo maintains its leadership with 15.2 million shipments and a market share of 24.1 percent; HP 12.8 million, Dell 9.6 million devices shipped. Asus ranked fifth after Apple. These data show that Apple is going through an important period not only for numerical growth, but also in terms of strategic positioning.

In any case, the year 2025 seems to be a very wavy year in terms of the global PC market, especially with the effects of tariffs and artificial intelligence transformation.