Apple CEO Tim Cook made important statements regarding the company’s latest earnings report. iPhone sales CEO Cook, who did not accept that it fell in the last quarter, said that the upward trend has begun in China. This caused Apple’s revenue to increase.
Apple CEO Tim Cook: iPhone sales are going very well
Independent research companies that track smartphone shipments in China reported a significant decline in iPhone sales last quarter. Counterpoint Research stated that iPhone sales decreased by 19 percent compared to the previous year. IDC detected a decrease of approximately 10 percent.
Apple’s growth claim is in contrast to the declining data. CEO Cook did not directly address third-party figures. However, he denied that the company had started selling more iPhones in China.
Analysts think this difference is due to the way sales are calculated. Third-party research reports look at the prices customers pay. Apple, on the other hand, probably uses a different criterion in its financial reporting, such as ex-factory price.
Another factor is iPhone 14 and 14 Pro Max models are more expensive. Even if fewer iPhones were sold compared to last year, this gap could be closed by the new series being more expensive. This could increase Apple’s revenue despite the decline in total sales.
China continues to be an important market for Apple in terms of its production and customer base. does. However, iPhone owners should not switch to the new model and have lower costs. Android With the preference of competitors, iPhone demand in the country seems to have weakened.
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