Apple was protested in Thailand because of its new ad, here’s why

tech giant Apple, sparked controversy with its “Out of the Office” ad it aired in Thailand. The ad drew widespread criticism for depicting the country in an outdated and stereotypical way. Following these reactions, Apple had to apologize and removed the ad from broadcast.

Thai MP Sattra Sripan, in his statement on the subject, stated that the advertisement caused great discomfort among Thai people and said: Apple He advised them to stop using their products and turn to other brands. Sripan stated that the advertisement does not reflect the current dynamics and vitality of the country. AppleHe condemned this attitude of .

Apple He made a statement on the subject and stated that the main purpose of the advertisement was to celebrate Thailand’s optimism and culture. However, he acknowledged that the advertisement was not as successful as desired and apologized to the Thai people. He also emphasized that the ad was prepared together with a local Thai advertising agency.

This incident in Thailand AppleHe points out that he has faced similar situations before. After the iPad Pro ad called Crush, which had similar discussions in the past, he apologized and took the ad off the air. The company is expected to be more careful about such sensitive issues.

AppleThis advertising controversy of ‘s in Thailand appears as a remarkable example of protecting brand reputation and cultural sensitivity on a global scale. The technology giant may need to pay more attention to such sensitivities in its future communication strategies.