Technology giant Apple, known for launching premium products and selling technological devices that are expensive even for countries with high levels of prosperity, is preparing to introduce eight different products that are expected to be ‘economical’ this year. Here are those products and details…
Apple comes with a new strategy!
Apple plans to appeal to a wider user base by expanding its low-cost device portfolio this year. Moreover, these products will not only be affordable, but will also include features previously only seen in high-end models. Innovations such as OLED screen, Face ID and advanced wireless technologies will now appear in entry-level models.
Behind this initiative of the company are the new chips it has developed and the advanced artificial intelligence infrastructure called Apple Intelligence. In particular, the special 5G modem and Bluetooth chip, which will be used for the first time, will be tested in economical models. This signals that Apple has developed a strategy that is not limited to just premium devices.
Economical products that Apple will launch in 2025:
- MacBook Air (M4 processor)
- iPhone SE (4th generation)
- iPad (11th generation)
- AirTag (2nd generation)
- Command Center
- HomePod mini (2nd generation)
- Apple TV 4K (4th generation)
- Apple Watch SE (3rd generation)
Each of these devices attracts attention with their release dates and features. For example, with M4 processor MacBook Air, While offering 25 percent faster multi-core performance, the iPhone SE is expected to come with a 6.1-inch OLED screen and A18 chip. In addition, the iPad 11th generation will retain Touch ID and offer a faster chip and 128 GB of storage.
This breakthrough made by Apple in low-cost products aims to bring the brand to a wider audience in a market where competition is intense. What do you think about this new strategy of Apple? Do you think affordable products will help Apple increase its market share? Don’t forget to share your opinions in the comments!
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