Demand for Apple Vision Pro is low
According to The Information, production, which decreased at the beginning of summer, is about to stop. The factory reportedly discontinued certain components in May and had tens of thousands of parts undelivered, a factory employee reported. Employees at the supplier, Apple It has enough components to produce 500,000 to 600,000 titles they stated. It is reported that this amount will be enough to meet the demand for a long time.
Chinese manufacturer Luxshare, which carried out the final assembly of Vision Pro for Apple, produced around 2000 units per day at its peak, and currently approximately Produced 1000 titles It is stated.
It is stated that Apple, which has divided the production line into pieces, can increase production if demand increases. Apple could also use similar components in a cheaper model or release a minor upgrade without making major changes to the glasses themselves.
Although Apple Vision Pro is generally appreciated for its high-quality screen and intuitive usage experience, $3500 It has been the target of criticism for its price, heavy structure, and headaches and nausea, which are common problems with VR glasses. At the same time, Lack of device-specific applications also stands out as an important problem.
Meanwhile, Apple’s attention is focused on Vision Pro to a cheaper version It was reported that he translated. The release of a more accessible device could increase sales, which could prompt developers to develop more apps.
Source
https://www.tomshardware.com/virtual-reality/apple-reportedly-slows-down-vision-pro-production-a-more-affordable-version-may-be-in-the-works
https://www.theinformation.com/articles/apple-sharply-scales-back-production-of-vision-pro
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