Artificial intelligence-supported digital fan experience platform: Seyu

SeyuThe main purpose of Sharing the excitement of the fans instantly Strengthening team and fan ties. Photos taken by fans via the application on or off the sports field appear before the masses on giant screens, television and social media platforms. Like this home fans who cannot be at the venue They also have the opportunity to connect on an emotional level with the team they support.

After accessing the events via QR code, you can add a note supporting your team by taking a selfie. Seyu, who can create special campaigns for brands, provides services to companies or sponsors at large events. custom selfie stubs They can create. Thus, users whose photos are shown on the giant screens of the events share their posts through prepared drafts.

Although Seyu is not yet a widely used application in Turkey; It has started to carry out some studies for our country, which is a high potential market in terms of sports investments. According to the information shared by the initiative team; İBB Sports, Galatasaray Sports Club, Anadolu Efes, Turkish Volleyball Federation ve Turkish E-sports Federation Negotiations are being held with important sports venues such as.

in Hungary in 2018 Seyu, launched by CEO and co-founder Tom Vecsernyes, organizes its activities A small team of 9 people It is carried out with. In addition to 3 founding partners, Seyu works with 1 marketing manager, 3 customer managers responsible for different regions, 1 office manager and 1 service manager responsible for entering events into the system. Thanks to Seyu’s own infrastructure, moderation, data collection and brand events are set up on the platform. If brands demand a special system for themselves, Seyu “White Label” Customer-specific installations can also be carried out.

One of the most important features that distinguishes Seyu from other similar platforms is that after users scan the QR code and share, the photos are instantly evaluated and shared. With the support of artificial intelligence such as nudity, weapons and forbidden symbols Inappropriate content is eliminated. In addition, it is possible to instantly determine which photos will or will not be shared. We should also point out that the application is activated in the language in which the phone is used.

In 22 countries, 28 different sports and more than 1000 sporting events Seyu’s biggest goal is to be the number 1 preferred fan interaction platform at every event. Additionally, the initiative aims to become a marketing tool as well as sports activation in the future. In this mission, they also cooperate with concert events and restaurants. Seyu, through its partnerships with restaurants, interaction with the brand ve your loyalty It increases. For example, if users share the image of the food they eat and leave a comment, applications such as providing a discount on their next visit to the restaurant can be made. Apart from this, in Seyu’s structure Virtual Reality (VR) ve Augmented Reality (AR) features are also available. These tools make it possible for users to take photos with artists, especially at concerts.

The biggest goal of the initiative is to become a preferred fan interaction platform at every event and to take part in major events. Tomorrowland at major festivals such as AC Milan Working with leading teams such as is among the goals of the initiative. It is held every year in Hungary and is one of the largest festivals in Europe. Island Festival Negotiations are being held to ensure participation.

To use the platform, users simply enter their e-mail addresses via Google or Facebook. Thus, a large data pool is created within Seyu. More than 100 thousand selfie data per year on the existing platform, such as age and gender demographic informationwhere users use the platform geographical data even artificial intelligence With its support, data on which team’s jersey is worn can be obtained from the selfies taken by users. This allows Seyu to obtain important data about brands’ target audiences.

Distributors ve sponsors Seyu, which generates income through, has an income model that enables cooperation with sponsors agreed by federations in different sports branches or directly with brands. According to the information shared; In addition to its distributorships in Brazil and Spain, a new distributorship was obtained with a media company in Turkey. The initiative provides pricing according to the vehicles and brands it has. MotoGP, Clupik, Snave UK, CryptoSnack and HigSports are among the brands of the initiative. In addition, in 2021, Seyu will stand out with its investments in sports technology-focused initiatives. Dutch Sport Tech FundHe obtained his first and so far only investment from . The investment amount remains confidential.