Artificial intelligence-supported search engine: Genspark

In today’s world, artificial intelligence touches our lives like magic, making it more efficient, easier and exciting. It would not be wrong to say that in the magical world of technology, artificial intelligence is no longer just the subject of science fiction movies, but has become an integral part of our daily lives in health, finance, education and many other areas.

In the business world, artificial intelligence provides businesses with a great competitive advantage. It provides both speed and accuracy by automating business processes in many areas, from customer services to production lines. Search engines also stand out as one of the impressive areas of use of artificial intelligence. Artificial intelligence enables search engines to provide more accurate and faster answers to users’ queries and improves the user experience by providing personalized search results. Genspark, which was implemented in this context, is also a very interesting initiative.

Launched as an alternative to Google Search

Genspark provides a free search engine of the same name, which it positions as an alternative to Google Search. The company says its service can help users find relevant information faster. According to Genspark, the LLMs that power the search engine draw from multiple sources to answer queries and verify each answer by checking it against trusted databases.

It organizes the information it finds into pages called Sparkpages.

The service organizes the information it finds into pages called Sparkpages. Each Sparkpage contains an AI-generated article that explains the topic the user is querying and provides links to related websites.

Genspark also provides access to a built-in chatbot. It allows users to ask follow-up questions about a Sparkpage article and access quick recommendations that suggest related topics.

Similar to Google, Genspark’s service includes a section of the interface dedicated to online shopping. This section shows product lists taken from e-commerce sites, not articles created by artificial intelligence. Each listing contains about a half-dozen AI-generated bullet points that explain the product’s benefits and weaknesses.

When you make a search on the platform, all results are actually presented to you as a neatly brought together whole of what you are looking for.

Third-party models are provided by OpenAI and Anthropic

Genspark says its platform is powered by a combination of internally developed and third-party LLMs. Third-party models are provided by OpenAI and Anthropic. In the future, this list may reportedly be expanded with additional LLMs, such as Meta’s open-source Llama 3.

Received an investment of 60 million dollars

By the way, it is also worth noting that Genspark recently received an investment of 60 million dollars under the leadership of Lanchi Ventures. The startup will use this investment to open a new office.

Currently in beta and completely free to use, Genspark will also explore the possibility of monetizing the search engine by offering paid subscriptions. These subscriptions will offer additional features not available in the free version.