Germany-based automobile manufacturer Audi has made an important decision for its users in Turkey. The company announced that it will disable the myAudi service it offers in Turkey on September 26, 2024. While this decision of Audi caused surprise among its users in Turkey, the reasons behind this step of the brand became a matter of curiosity.
In the message it sent to its customers, Audi stated that the myAudi service and all its related features will not be available in Turkey as of the specified date. The company also stated that following this decision, myAudi accounts will be automatically deleted unless there is any reason to keep them. One of the details that Audi specifically mentioned when making this decision was that it will continue to provide support to its users for all their questions and needs regarding the brand in the future.
In its statement regarding the closure of the myAudi service, Audi Turkey also summarized the various features that this service offers to its users. myAudi offered personalized services to Audi users via a password-protected website. Thanks to this platform, users could easily access frequently visited pages, access the hardware details of their vehicles, and transfer navigation data directly to their vehicles’ MMI system via Audi connect.
myAudi was an important platform where users could access many details about their vehicles and use features such as navigation and entertainment systems in an integrated manner. However, Audi’s decision to stop this service in Turkey means that users will no longer be able to benefit from these facilities. Although there is no official statement about the reasons behind this decision of the company, there are various speculations. In particular, the costs of digital services, the demand situation in local markets and possible difficulties with regulations may have been effective in making such a decision.
The termination of the myAudi service offered by Audi in Turkey stands out as a remarkable development, especially in terms of the brand’s digitalization strategies and user experience. As a brand known worldwide for its digital services and in-car technologies, Audi takes a leading role in providing such services. However, the disabling of myAudi in Turkey shows that these services may not be implemented in the same way in every market on a global scale.
This decision by Audi also raises questions about how it will affect the loyalty and usage habits of users in Turkey to the brand. It remains unclear for now whether the other services offered by the brand to its users in the Turkish market will continue or whether this decision will have other effects in the long term.
As a result, Audi’s decision to close its myAudi service in Turkey means a significant change in access to the brand’s digital services. Users will be able to continue to benefit from these services until September 26, 2024, but access to the myAudi platform will not be possible after this date. This move by Audi constitutes an important example to see how digital services will shape their strategies in local markets in the future.
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