The iconic emblem of four interlocking rings was introduced in 1932 to symbolize the merger of Audi, DKW, Horch and Wanderer into a single company called Auto Union AG. China’s exclusive electric vehicle series codenamed “Purple” It is unknown whether it will be marketed under a different emblem or just have Audi lettering.
Reason, brand image
Because the electric models will be developed in China and will focus on local suppliers and technologies, two people with direct knowledge of the plans said, according to Reuters. brand image He stated that such a decision was reached for this reason.
Audi and SAIC announced in May that they would develop a common electric vehicle platform. However, according to the latest information, the models are currently IM Motors used by An architecture sourced from SAIC is expected to have. battery packs CATLIt is reported that the ADAS (driver assistance system) package will be supplied from Chinese technology startup Momenta. This may explain why Audi wants to differentiate its Chinese models from the Volkswagen Group’s homegrown electric vehicles, which are currently based on MEB and PPE architectures.
Audi declined to comment on the speculation, but SAIC said the new cars “real Audi with authentic Audi DNA” He said it would happen. The choice of Chinese platform may be related to the delay in Volkswagen’s SSP architecture due to software issues. Additionally, this choice could help Audi increase its market share in the country by meeting the needs of Chinese customers.
Audi in China in the first half of 2024 It was able to sell less than 10 thousand electric vehicles. Compared to Chinese local manufacturers, this figure is quite low. All-electric models currently listed on Audi’s China website include the Q4 e-tron (FAW), Q5 e-tron (SAIC), e-tron and e-tron GT. The Q6 e-tron (SAIC) is expected to be launched later in 2024.
Sources, Audi November It claims that it will preview the vehicles in 2020 and introduce a concept car as an introduction to the brand story of the new series. According to another source, the German manufacturer It plans to launch 9 electric vehicles in the country by 2030.
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