US House of RepresentativesBy the law approved by TikTok‘s parent company ByteDance may have to sell TikTok to a US companywill be done last March to you we had transferred. In parallel, TikTok was closed over the weekend.
With the closure of TikTok, another ByteDance application, the video editing tool CapCut, was also removed from the App Store and Google Play Store in the USA. Metaafter TikTok and CapCut ban new video editing app EditsHe introduced .
Instagram CEO’su Adam Mosseriannounced in a statement via Threads that the application will be available for iOS next month, and then for Android. It was also stated that the company is working with certain content producers to develop the application.
Mosseri stated that the application will be equipped with advanced tools such as a high-quality camera, special tabs for tracking ideas and inspiration, draft sharing and Instagram performance analysis. He also emphasized that Edits is mostly aimed at content creators.
This move by Meta is seen as part of its strategy to take advantage of the gaps created by rival applications. The company took a similar approach by launching Instagram Reels in a short time after TikTok was banned in India in 2020.
While CapCut’s uncertainty created an opportunity for Meta’s new application, it also stimulated other players in the market. Video editing applications such as A16z-supported Captions also aim to attract more users by switching to the freemium model in this period.
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