Apple’s iOS The new privacy features it introduced with 18 provinces worried social media giants. Emphasizing the importance it attaches to privacy at every opportunity, Apple this time took the privacy of users one step further by further detailing the contact sharing permissions. So, what does this innovation mean?
With Apple’s iOS 18 update, social media applications will be blocked from seeing all your contacts
In the past, applications such as Instagram or WhatsApp gave you a simple option when wanting to access your contacts: “Allow” or “Deny”. So, you were either sharing your entire guide or nothing at all. Now, with iOS 18, Apple offers more control to its users. Now you decide which people to share with. This innovation is good for users, but things are not so bright for social media applications.
Social media platforms know how critical friend adding processes are, especially during growth stages. The more friends people add to the platform, the more they interact, which increases the retention rate on the platform. With Apple’s new move, it seems likely that users will select a small number of contacts from the contacts. In this case, users of social media applications will be able to add fewer friends and interaction rates will decrease.
Some developers think that this change leads to unfair competition. Apple’s own apps, such as iMessage, are not subject to such restrictions. This brings with it criticisms such as “Apple protects its own ecosystem and leaves others in a difficult situation.”
As a result, although this privacy move by Apple is seen as a positive development for users, it may be the beginning of a challenging period for social media giants. While these changes make it particularly difficult for startups to grow, it will be interesting to watch how major platforms adapt.
What do you think? Is Apple really protecting user privacy or playing to its own advantage? Don’t forget to share your comments with us.
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