RTB House predicts that digital advertising will be transformed by 2025 with the rise of hyper-personalization, advanced programmatic solutions and contextual targeting. Deep Learning and AI will enable marketers to understand individual consumer behaviors and preferences like never before.
Stating that generic advertising campaigns are a thing of the past RTB House Türkiye Country Manager Can Tunçer“Deep Learning is paving the way for hyper-personalization by analyzing large data sets to understand individual preferences, purchase intent, and even emotional triggers. For example, instead of showing a generic reminder to a user who abandoned their cart, Deep Learning can predict why they abandoned the cart and can tailor its retargeting message accordingly,” he said.
Can Reduce Costs by Up to 50 Percent
According to McKinsey data, personalization can reduce customer acquisition costs by up to 50 percent and increase revenue by 5 percent to 15 percent. RTB House is at the forefront of this trend by offering contextual targeting solutions with its proprietary ContextAI engine. This technology increases relevance and reduces ad fatigue by taking into account the user’s current browsing behavior and environment. ContextAI, which provided a 300 percent increase in interaction rates in the advertising campaigns of the world-famous automobile brand Honda in Poland, offers advanced processing power for contextual analysis.
Programmatic advertising is also evolving. In 2025, we will see the rise of programmatic guaranteed and private marketplaces, moving beyond real-time bidding. This will provide brands with greater control, transparency and access to premium inventory.
Global Advertising Revenues Will Exceed 1 Trillion in 2025
According to their estimates, global advertising revenues will reach $1.1 trillion in 2025, and digital platforms will account for a large part of it. As the use of third-party cookies declines, contextual targeting and first-party data will become even more important. “2025 presents both challenges and opportunities in the digital media landscape,” Tuncer adds, “Marketers who embrace Deep Learning, advanced programmatic strategies, and contextual retargeting can thrive in this evolving landscape and achieve unprecedented levels of engagement and ROAS.”
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