Deepfake videos may be eradicated: Here is the new law!

California has come up with a new law that aims to prevent the use of deepfake images and videos created with artificial intelligence in political advertisements. This law, known as AB 2839, targets deepfake practices, especially before the 2024 elections. The law, which Governor Gavin Newsom signed last month, went into effect immediately and sparked much controversy.

A huge operation for deepfake has begun!

The purpose of this regulation is to prevent dangerous content that could mislead voters. However, criticism of the law also increased rapidly. Although the law is seen as a precaution against the rapid development of artificial intelligence technology and the spread of deepfake videos, experts argue that the regulations defined in the law are insufficient and ineffective. Critics argue that the law could lead to restrictions not only on the political sphere, but also on media and freedom of expression in general.

Theodore Frank, attorney for YouTuber Christopher Kohls, took the law to court, challenging the idea that the existence of deepfakes necessitates the regulations that come with new technologies. Franc, “The Court accepted our analysis that new technologies do not alter First Amendment protections,” he said.

Deepfake technology carries potential risks in many areas. Concerns such as fake videos misleading the public and allowing manipulation at critical times such as the election period are on the agenda. However, experts also state that there are serious uncertainties about how such content will be detected and how the laws will be implemented.

It is wondered whether this regulation in California will set an example for other states. How the laws will be shaped and what balance will be established regarding deepfakes are among the issues closely followed in the technology world.