Consumer experience and insight platform Denebunu received an investment of $1.8 million in the pre-Series A investment round led by Eksim Ventures. APY Ventures, Arya VC and Maxis Innovative GSYF participated in the round.
Denebunu, which offers end-to-end marketing, software solutions and market research services to brands, received the new investment for Samplico, which it launched in the UK, and its newly released SaaS market research platform Sorbunu product. Founded by Duygu Özgün and Barış Yeşilçiçek in 2016, Denebunu has a user base of nearly 4 million today. The company also partners with more than 1,000 brands, thanks to more than 500 million data points.
Stating that they carried the success they achieved in Turkey abroad with their technological solutions and data-oriented perspective in the last investment tour. Duygu Özgün, Co-Founder and CEO of Denebunu“We aim to use the investment obtained from this round to grow our UK subsidiary Samplico and the SaaS market research platform Sorbunu, which we launched last year, in both the Turkish and UK markets. Our aim is to support all companies, large and small, regardless of volume, with difficult-to-reach target audiences in the fastest way possible.” “To be the only platform that brings together the consumer’s voice as much as possible and comes to mind when ‘User Generated Content’ (UGC) is mentioned.” said.
The new investment aims to expand Denebunu UK subsidiary Samplico and support and global expansion of Sorbunu, the new generation hyper-fast market research platform launched in Turkey as of March 2023.
Source link: https://webrazzi.com/2024/02/28/denebunu-eksim-ventures-liderliginde-18-milyon-dolar-yatirim-aldi/