Google has been around for a long time Chrome It is trying to keep its browser and is resisting the campaign launched by the Ministry of Justice to sell the browser in order to break Google’s search engine monopoly. However, Chrome has been very successful in maintaining its user base, and recent updates create a challenging situation for Microsoft and the Windows operating system. Microsoft is making a concerted effort to direct Chrome users to the Edge browser. Windows’tapop-up notifications that annoy users, and warnings that activate during Chrome installations are part of these efforts. However, these methods are generally ineffective.
Microsoft has taken an approach that emphasizes security benefits, especially to persuade corporate users to switch to the Edge browser. The company hopes that users who use Edge at work will prefer the same browser at home. Edge increased its share in the desktop browser market to 13 percent, an increase of more than 2 points on an annual basis. However, Chrome managed to grow its already large user base faster. According to the latest data, Chrome, By the end of 2024 It increased its market share to 66.88 percent and achieved an increase of 0.5 points in just one month and 1.65 points on an annual basis. This situation reveals that Microsoft’s Windows-focused campaigns are not effective enough.
Microsoft’s new ads encouraging setting Edge as the default browser came to the fore just before the holiday season. Windows 11 users expressed their complaints about constant notifications. However, these efforts fail Chrome to market leadership It did not reach a level that would cause harm. Despite the privacy and security criticisms about the browser, Google shows that users care more about the performance and features of the browser. For example, regulations on cookie tracking or privacy warnings did not cause a significant decline in Chrome’s user base.
2025 may be a year in which significant changes may occur in the browser market. The results of the antitrust campaign in America are not yet clear, and some of Google’s competitors sent a letter to the European Commission, saying: Microsoft Edge’in He demanded that it be treated as an element that hinders competition in the market. Additionally, it was stated in this letter that precautions should be taken against Microsoft’s practices that put other businesses in a difficult situation. How the European Union responds to these demands may be decisive on the future strategies of giants such as Microsoft and Google.
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Source link: https://www.donanimhaber.com/microsoft-un-tum-cabalarina-ragmen-chrome-buyumeyi-surduruyor–186027