Disney+ is screwing itself, there will be no turning back from this mistake

Disney The broadcaster is cracking down on password sharing around the world this summer, CEO Bob Iger said in an interview with CNBC. The company enacted the same restrictions for Canadian subscribers last fall.

DisneyThat’s no surprise, considering ‘s CFO Hugh Johnston shared the plan during its earnings call in February. “Paid sharing is an opportunity for us. It’s an opportunity that our competitors are clearly taking advantage of, and it’s an opportunity that’s right in front of us. We have some very specific actions that we’ll be taking over the next few months.” DisneyHulu, owned by , launched its own crackdown on password sharing on March 14, and both streamers’ terms of service explicitly prohibit people from using other customers’ login information.

Disney+ is screwing itself, there will be no turning back from this mistake

The series’ broadcasters restrict password sharing, and it seems to be working; Of course, not for us, but for them. Netflix’s registrations in the United States increased 102% in the first four days after the rule went into effect, compared to 60 days earlier, according to analytics firm Antenna. There were an average of 73,000 new registrations per day, far behind cancellations. Max will also begin restricting sharing this year and eliminate it entirely in 2025.

Disney+will begin restrictions in some countries in June, and restrictions will expand to a second wave of countries in September.