Domestic startups included in IDC’s Global B2C Digital Commerce Platforms 2024 assessment

Consulting firm IDC recently published the IDC MarketScape: Worldwide B2C Digital Commerce Platforms 2024 Vendor Assessment. In this study, IDC offers a detailed analysis of the challenges and opportunities for mid-sized B2C companies.

Companies included in the evaluation SAP, Salesforce, BigCommerce, Elastic Path Software, Sitecore Corporation, Inveon Digital Commerce Solutions Limited, shopware AG, Emporix AG, SCAYLE GmbH, Commerce Layer, Shopify, Microsoft, Remarkable Internet, Comviva Technologies, Intershop Communications, Adobe Systems, Akinon, Fabric Development, Inc HCL Software, VTEX, commercetools, Infosys Limited, Nacelle, VeriFone, Kibo Software happened.

Among these companies, there are two companies originating from Turkey. Inveon ve Mine attracted attention. In the report, Akinon was included in the “Contanders” category, which can be translated as a contestant, while Inveon was included in the “Major Players” category, which can be translated as main players. Let’s take a closer look at these two companies.

Founded in 2016, Akinon offers companies a cloud-based trading platform. This platform enables the creation of different shopping experiences. From SmartFin Capital based in Belgium in 2020 5 million dollars investment The acquiring company will in 2021 20 million dollars investment took. Thus Akinon The 10 domestic startups that received the most investments in 2021 was among them. The startup has expanded its presence in global markets with offices in Saudi Arabia and the United Arab Emirates, as well as its recently opened Netherlands office.

Founded in 2006 Inveonoffers a digital trading platform for corporate companies. Inveon also supports companies in growth management. According to the information shared on the company’s website, it is produced by companies using Inveon solutions. Total Gross Commodity Value is 1 billion dollars exceeded. Inveon’s solutions More than 70 million users in 15 countries reaching. Inveon has offices in Istanbul, Geneva, Dubai and London. Our interview with Inveon co-founder and CEO Yomi Kastro in 2022 from here you can access.