There has been a new development in the advertising tension between X (Twitter) and the advertising companies that has been ongoing since the platform was sold to Elon Musk. The famous social media platform filed a lawsuit against major advertising companies for a collective boycott. Details are in the news.
X, Advertisers, Company MHe Accuses Him of Withholding Billions of Dollars of Income
Social media giant X, managed by Elon Musk, recently filed a lawsuit against the world’s leading advertising companies for collectively boycotting the platform. to do. The companies mentioned include dozens of major advertising firms, including Unilever, Mars, CVS, and Orsted.
In the lawsuit it filed, the famous platform accuses the companies in question of “withholding billions of dollars of advertising revenue” under an initiative called the Global Alliance for Responsible Media (GARM). In the lawsuit, X states that in order to participate in the current initiative, companies should not advertise on social platforms that do not comply with the organization’s security conditions, and that advertisers boycott the platform through this rule.
Company CEO Linda Yaccarino, who published a video on the subject on X, said in the video: “The evidence and facts are on our side.” While using his statement, he stated that the boycott implemented by advertisers threatens the future of the platform. Famous billionaire Elon Musk called for a lawsuit against all companies boycotted together with X.
Best X (Twitter) Similar Apps
We have prepared a list of successful services for people who want to use applications similar to X (Twitter). Here are applications like X!
So what do you think about this issue? Do you think Elon Musk and X can win the class-action lawsuit against advertisers? Let’s meet in the comments…
Source link: https://www.tamindir.com/haber/x-reklam-sirketlerine-toplu-dava-acti_89792/