Famous Football Player Achraf Hakimi Becomes Samsung Galaxy’s New Brand Ambassador

The new brand face of Samsung Galaxy is the famous football player Achraf Hakimi. This new collaboration points to the alignment of Hakimi’s values, which form the basis of its success, with Galaxy’s core features. Designed to be the best companion of his healthy life journey, Galaxy products make it easier for Hakimi to prioritize health and fitness in his daily life. Powered by Samsung’s groundbreaking Health AI expertise, Galaxy Watch Ultra supports healthy living by offering precise health tracking and fitness guidance. Redefining connected technologies, Galaxy’s cutting-edge productivity tools and Galaxy AI capability strengthen Hakimi’s connection with his team and fans around the world. The features of Galaxy devices, which support Hakimi’s style of self-expression with their stylish designs, are in perfect harmony with Achraf Hakimi, a global sports icon.

“Symbol of dedication to sports”

Hakimi, one of the most famous defenders in the world, has extraordinary achievements such as leading Morocco to the semi-finals in the 2022 World Cup, winning the title of “World’s Best XI Player” in 2022 and obtaining a bronze medal in the 2024 Olympics. makes it a symbol. Off the field, his work as the founder of the Achraf Hakimi Foundation underscores his commitment to empowering youth and promoting social innovation. Known as one of the most stylish football players in the world, Hakimi’s active personality coincides with Galaxy’s identity as a supporter of health and socialization and its vision of being a fashion-leading brand.

“Hakimi is a true inspiration for young people around the world!”

Omar Saheb, Regional Vice President of Marketing and Online Business at Samsung Electronics MENA, said: “This strategic partnership aims to inspire a new generation of consumers to explore the transformative possibilities of Galaxy technology with Achraf Hakimi. A true icon representing the combination of sport, society and inspiration, Achraf Hakimi’s passion for football and dedication to the sport is a true inspiration for young people around the world. His inspiring fitness journey and values ​​align perfectly with the core values ​​of the Galaxy brand. “With Achraf Hakimi, we enable our Galaxy users to reveal their potential.”

“I aim to inspire people to push their limits”

Achraf Hakimi shares his excitement about the collaboration as follows: “It is a great honor to join the Galaxy family. Samsung’s commitment to innovation, the power of design, and community resonates with my journey both on and off the field. Football taught me the importance of perseverance, community and expressing individuality. These values ​​are closely linked to Samsung’s vision. Through the collaboration, I aim to inspire people to embrace their own unique journeys and push their limits, just as I strive to do on and off the field. “We are realizing the motto ‘The Next Big Thing Is You’ together with Samsung Galaxy,” he said.

Samsung’s highly anticipated “The Next Big Thing Is You” campaign highlights their shared vision of “empowering people to achieve excellence” with exclusive content and stories that capture the perfect synergy between Hakimi’s journey and Galaxy’s transformative technologies.