Fear grips Apple, its market share is gradually diminishing

AppleWhile it once had a great advantage in the tablet market, it slowly started to lose its market share with the increase in competition. The fact that the Cupertino-based company has not launched a new tablet model for the last 18 months increases the risk of losing its superiority over Samsung. According to the International Data Corporation (IDC) report for the first quarter of 2024, the tablet market recorded a modest annual growth of 0.5 percent after more than two years of stagnation. The last growth in the sector was seen in the second quarter of 2021.

This growth has been triggered by the “start of the renewal cycle” and although it is not expected to return to the high sales figures seen during the pandemic, it is considered a positive sign for the industry that people are choosing expensive tablets with productivity-focused features.

Fear gripped Apple! Its share in the market is gradually decreasing

Apple, experienced a one-year decline of 8.5 percent due to economic difficulties and a lack of new models. Despite this, it managed to become the manufacturer with the most shipments, with 9.9 million units shipped, and maintained its number one position. The company will announce its new tablets tomorrow.

Samsung It sold 6.7 million tablets in the first quarter of 2024, with a smaller decline of 5.8 percent. This situation, SamsungAlthough it shows that Apple is still behind Apple, data for the last quarter of 2022 shows that Apple is the leader in the market with 49.2 percent. SamsungIt shows that ‘s is a distant second with 16.8 percent. This shows that the South Korean giant, which produces one of the best Android tablets, has become a serious threat to Apple.

Huawei It maintained its third place and recorded an impressive annual growth of 43.6 percent. The Chinese company shipped 2.9 million units during the quarter, and the recovery in its smartphone business is believed to have boosted tablet sales as well.

These developments, AppleIt raises curiosity about what strategy will follow to maintain its dominance in the tablet market. Samsung ve
Huawei The rise of competitors such as shows that the Cupertino-based company must offer innovative products. This competition will both provide better products to consumers and move the technology industry forward.